billie’s health

branding design

packaging design

overview

Billies Health is a new dog supplement brand developed by a veterinarian, with a mission to provide premium, trustworthy products for pet owners. their first product, an advanced joint support supplement, required both a strong brand identity and impactful packaging design.

target audience

young "dual income, no kids" households prioritising quality and style.
the 40–55 age group, adopting dogs as companions after their children have moved out.
Billies Health sought a design that resonated with both demographics - modern, bold and premium, yet approachable and professional.

the challenge

brand positioning: establish trust and premium quality while incorporating a bold and modern identity.
colour palette: create bright yet professional colours inspired by the veterinary field.
avoiding a white Label Look: the design needed to stand out with unique branding while maintaining professionalism.
illustrations: integrate illustrations to add personality and visual appeal without compromising trustworthiness.

the solution

logo design: a clean and professional logo, emphasising the brand’s trustworthy and premium qualities.
colour palette: bright, veterinary-inspired colours that convey professionalism while feeling approachable and modern.
illustration pack: a set of custom illustrations, used as assets across the brand’s website and social media content, to enhance storytelling and visual consistency.
packaging design:

clean and bold layout with a complementary colour to make the product stand out.
the product name is prominently displayed for quick recognition.
a sticker highlighting “made by vets” to reinforce credibility.
the back of the label includes detailed ingredients, serving recommendations and other essential information.

final thoughts

the Billies Health brand identity and packaging design combine boldness with professionalism, appealing to modern pet owners while emphasising trust and quality. the illustration pack further strengthens the brand’s storytelling and consistency across platforms. this project demonstrates how thoughtful design can create a strong, lasting impression in a competitive market.